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Recent Projects
Click to read more aout each graphic and the client goals I achieved:
For my weekly Tip Tuesday Story on Corrective Skincare’s Instagram I would pick the tips and tricks based off of research that showed the top Google searches currently and what people wanted to most know about skincare. I would also consult the employees and estheticians about what they think their clients should be informed on.
Finding relevant holidays and events and tying them into your specific industry is something I accomplish with my social media creation. I combined the holiday of Valentine’s Day with educating clients about which foods are best for your skin. After conducting client research for Corrective Skincare, one of the main reasons users reported following Corrective Skincare was for helpful skin tips and tricks like this graphic.
Madi Brown, is the owner and artist behind the company Lunar Claws. One of my core philosophies of social media is: people trust people. I always try to display faces, customers, and employees as much as possible when creating content for my clients. Followers trust seeing other faces on their feed as it build credibility, so one of her first posts on Instagram was a “get to know me” graphic.
