Please click on each graphic to read a little more about the client I worked with and what goals we accomplished through my work.
Working with a teeth whitening company posed some challenges because taking pictures of teeth… not always the most appealing thing to find on your feed. I fixed this problem by trying to focus on other aspects of their business such as their all natural whitening gel that used the citrus of grapefruit to help whiten enamel. I was able to tie in elements of the product that not only educates, but brings color and excitement to the feed.
This graphic brings color, excitement, and information into an easy to look at and shareable post. Together we can create content for your business that followers want to repost and share with their friends and family. Making educational yet engaging graphics like this for Corrective Skincare has been able to gain them over 100 followers on Instagram in the last 9+ months.
I helped the business Lunar Claws, an independent nail artist, begin their Instagram presence by creating graphics that match their brand logo and colors. I pulled real images of the nail art the artist has done to help advertise and introduce her services.
I was able to keep Lunar Claws brand identity and aesthetic as I created call to action posts. Getting text to look inviting and readable on a graphic can be challenging. I can help get your message across in a clean and clear design.
Madi Brown, is the owner and artist behind the company Lunar Claws. One of my core philosophies of social media is: people trust people. I always try to display faces, customers, and employees as much as possible when creating content for my clients. Followers trust seeing other faces on their feed as it build credibility, so one of her first posts on Instagram was a “get to know me” graphic.
Finding relevant holidays and events and tying them into your specific industry is something I accomplish with my social media creation. I combined the holiday of Valentine’s Day with educating clients about which foods are best for your skin. After conducting client research for Corrective Skincare, one of the main reasons users reported following Corrective Skincare was for helpful skin tips and tricks like this graphic.
I love to highlight client reviews and feedback on social media. Seeing the way clients and customers react and speak about your business encourages others to check it out and see if those reviews are true. I highlighted some online reviews of Corrective Skincare’s products during a slow month and gained over $100 in sales from advertising the way clients love products.
There are no better models for your feed than your happy customers. I am a social media manager who can confidentially gather images and candid photography of your customers enjoying your business! I was able to keep a steady flow of customers for Auntie Rae’s Dessert Island during the month of October by posting clients enjoying ice cream, which then encouraged more clients to come try the ice cream for themselves.
Many business owners like Auntie Rae’s are so busy they don’t have time to stop and photograph all the picture perfect moments that occur at their business. That is exactly what I am here for! I helped Auntie Rae take the stress off her plate and let her focus on making pastries, while I focused on making her business shine on social media.
Knowing how to photograph food is a challenge, and with the right lighting and equipment I can make any food or snack look mouthwatering. I can also in the case of Auntie Rae, help “spice up” just your everyday images of products and make them multimedia graphics that engage customers.
I do reoccurring features on Instagram so followers not only have something to look forward to, but to keep the company’s presence and identity at the top of followers minds. Every Tuesday on Corrective Skincare’s Instagram feed I would highlight different tips and tricks based off of the skincare industry.
Educating clients about your businesses products and services is a great way to do some marketing through social media. Not only am I highlighting the benefits of the product in this graphic, but marketing its unique selling points.
I conduct market and client research to better understand your client base and what kind of social media content will best serve your followers and business platform. I am trained in business professional writing and know what it takes to write a “good” survey versus one that is too long, boring, and difficult to get through.
For my weekly Tip Tuesday Story on Corrective Skincare’s Instagram I would pick the tips and tricks based off of research that showed the top Google searches currently and what people wanted to most know about skincare. I would also consult the employees and estheticians about what they think their clients should be informed on.
Stories can also serve as an informal way to build community. By calling out holidays, local events, and client/ employee appreciations are ways to show your business is active and there is a “person” behind the screen. It helps followers connect with you on a personal level, and that is what makes customers loyal.
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Rather you need full service social media management or just some help with graphics:
